Fondly was born from a love for nature and the desire to create a warm and lasting bond with the planet.
Our project allows you to adopt a tree and turn this gesture into a personal story, like a page in a diary that you write with care and affection.
The name “Fondly” is not a coincidence: it comes from the affectionate closing of a letter, a way of expressing closeness and dedication, and it literally means “with affection.”
In the same way, adopting a tree with Fondly means making a conscious choice for the environment, cultivating a deep connection with nature that grows stronger over time.
Each tree you adopt becomes a new friend,
a companion on your journey through life
as you care for it.
Through our website, you can follow the growth of your tree, write letters, and receive updates, making this a unique and personal experience.
But that’s not all: our project also makes a real difference for the planet.
Adopting a tree helps reduce CO2 emissions, supports biodiversity, and provides livelihoods for local communities who care for the forests.
Every adopted tree represents a small yet meaningful step towards a more sustainable future.
Whether you choose to adopt a tree
for yourself or as a gift for someone special,
with Fondly, you’re not just planting a seed —
you’re nurturing a special connection with the earth,
a story of friendship and love that grows day by day.
Mission
Fondly is committed to transforming the simple
act of adopting a tree into an emotional
and personal experience, allowing anyone
to care for the planet and form a special connection
with nature. Through our project, we aim to make
tree adoption accessible, engaging,
and meaningful, giving people the opportunity
to make a real difference for the environment.
Vision
To cultivate a world where everyone can build a lasting and affectionate bond with nature, one tree at a time, contributing to a greener, more sustainable, and vibrant planet.
Values
Sustainability
We promote practices that protect the environment, reduce CO2 emissions, and support biodiversity and local communities. Every action matters, and together, we canmake a big difference for the future.
Love for Nature
We believe that every small gesture for the planet comes from a place of love and respect for nature. It’s this love that guides us each day to do our part in preserving our beautiful world.
Empathy
Every step we take is guided by affection and care
for the world around us. We want you to feel how much we care, because every gesture for nature is an act of shared love.
Connection
Every adopted tree is like a new friend that becomes part of your life. This special bond deepens your sense of belonging and care, making you feel connected to something bigger and more beautiful.
Transparency
We are committed to keeping communication open and honest about how we manage tree adoptions and the impact of our project. We want you to see clearly how your contribution makes a difference, building trust and integrity at every stage of our journey together.
Now it’s your turn!
1st Step
TAKE THE FIRST STEP.
Choose whether to adopt a tree just for yourself or give a special gift to someone. It’s more than a present; it’s an act of love for nature and a gesture that leaves a mark.
2nd step
CHOSE YOUR NEW FRIEND
Every tree has its own story and personality. Discover which one resembles you the most… a new friend is waiting for you!
3rd step
CULTIVATE A SPECIAL BOND
Your journey with the tree has just begun. Dedicate time to it, write letters, and watch your friendship grow over time. Each day is a new chapter to experience together.
