01ItalyOak · Pine · Maple
Native woodland species planted across Roma, Toscana and Puglia, followed season after season through your tree diary.
Sites
3 regions
Role
HQ — Roma
Since
2021
The name fondly comes from the affectionate closing of a letter — it literally means with affection. Each tree you adopt becomes a new friend, a companion on your journey through life.
Follow the growth of your tree, write letters, and receive updates — a concrete gesture for the planet that reduces environmental impact, protects nature, and builds a friendship that grows over time.
Plant real trees, gift them to the people you love, and watch your forest grow — three steps from seed to canopy.
Choose an adoption pack and plant real trees — from a single mangrove to an entire grove.
/ 02Dedicate a tree to someone you love. A living gift that takes root, grows, and carries their name.
/ 03Open your tree diary and follow every tree — photos, growth and CO₂ absorbed, season after season.
Nine adoption packs, from a single mangrove to a corporate forest. Every pack plants real trees — followed, season after season, in your tree diary.
Native woodland species planted across Roma, Toscana and Puglia, followed season after season through your tree diary.
Mediterranean reforestation around Madrid and Valencia, restoring green spaces and biodiversity where wildfires left their mark.
Supporting local communities that care for the forests and live from them, from inland groves near Nairobi to the mangroves of Mombasa.
Someone chose a new friend for you. Open your tree diary, write your first letter, and watch your friendship grow — each day is a new chapter.
Seasonal notes on the forests we grow and the quiet joy of gifting a living tree.
